Welcome to Week 2 and Day 2!By now, you should have accomplished three key things. If you missed the first edition, you can read it here. - Selected a post/page that is already indexed on Google (Your Selected Page)
- Researched and implemented your primary keyword
- Optimized your article to 100% using your SEO editing tool
Week 2: Day 2 - Content Quality AssuranceLast week, I mentioned that quality content remains the key dominating factor for top ten rankings. Everyone knows this, but no one seems to take it seriously. A recent report by Brafton shows that nearly 70% of brand-produced content fails to meet basic standards. Yes, you see what I mean. Now, according to OnCrawl, and once again, everyone knows this, these are the impacts of publishing poor-quality content. - Lower rankings across your entire site (not just the problematic pages)
- Reduced visibility in featured snippets and other SERP features
- Diminished site authority
- Higher bounce rates and lower engagement
- Difficulty ranking new content, even if it’s high-quality
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