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The research by Norwich University and the University of Western Australia goes that players’ satisfaction with brand and service increases customer retention only by 3% while the habit of playing gives twice stronger effect. So, you definitely ought to motivate players to play more and more often.

An operator’s revenue directly depends on the time players spend in the game. But anything can bore — even such a great game. Let’s discuss different retention methods in online poker projects.

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EvenBet team