Hello! Revenue optimisation has become one of the key success factors in the highly competitive online poker industry. With the rising costs of player acquisition and the ongoing challenge of retention, poker operators require additional methods of generating revenue. In this context, the In-Store feature developed by EvenBet Gaming has introduced a significant innovation to the industry: increasing operators' revenue while providing engaging in-game perks for players. Read more about this revenue-boosting tool in the article on Guruplay. Key points: - Cross-selling in poker.
- Upselling in poker.
- Applying cross-selling and upselling to poker platforms.
- Strategies for increasing the cash flow.
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