Alumni KSE Business Education Newsletter. January

Архів розсилок
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News

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Letter to the future through NFT: Diia.Business, Kyiv School of Economics and Fondy made forecasts for 2031

An unusual event took place in Kyiv on December 21: representatives of education, business, media, and the state presented a collection of NFT tokens "2031". There are considerations on the prospects and challenges of entrepreneurship in Ukraine and the world in a ten-year perspective.

Details

What to attend

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MBA Program Course «Marketing and retail analytics»

Today, we all are surrounded by tons of different media messages across various platforms: Radio, OOH, TV, video hosting services, Social Media, Web overall. It is what occurring now, or has just occurred, in the marketing world.
Course structure:
  • Introduction to Marketing Analytics
  • Role of statistics in Marketing Analytics
  • Decision-Making Theory in Marketing Analytics
  • Introduction to Customer Decision Journey Mapping
  • Tutorial and Team Work-Hands-on Marketing Analytics Mini-Project
  • A refresher on key financial and marketing concepts
  • Introduction to Digital Marketing Analytics
  • Introduction to Attribution and Marketing Mix Modeling (MMM)
  • Digital products for Marketing Analytics
  • Essential Excel skills for marketing analytics
  • Introduction to Retail analytics
  • Customer segmentation: theory and practice
  • Digital marketing strategy, benchmarks, and forecast modeling
  • Tutorial and Team Work-Hands-on Marketing Analytics Mini-Project
  • Essential storytelling guidelines for building convincing marketing presentations

Start dates & Duration: February 12 - March 2022

Delivered: online

Language: English Tuition

Fee: 35 500 uah

Lecturer: Eugene Tkachenko

Details by the link:
https://mba.kse.ua/courses/marketing-and-retail-analytics-ua

Especially for our ALUMNI Network,

we give a 30% discount on our courses

❗️❗️❗

Details

What to read

2021-12-28_111931

Тренди української стартап-економіки

— часи швидкого успіху пройшли

Recently, Ukrainian startups have become real newsmakers many times. From a record for our market sales of $ 85 million to $ 200 million investment in Grammarly, which is estimated at $ 13 billion.

Read here

Who is who in Faculty

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Eugene Tkachenko

Lecturer of Kyiv School of Economics, The McQuaig Institute Marketing Operations Manager, Toronto, Canada

Work Experience:

Eugene has over 4 years of experience in digital marketing analytics. The focus of his work is on developing and assessing digital campaign strategies, designing and monitoring PPC campaigns, creating SEO strategies. Currently, Eugene obtains the position of Digital Marketing Analytics, Data and Strategy in Critical Mass, Toronto, Canada.

Areas of Expertise:

Digital Marketing Digital Strategy Data Analytics Business Analytics Web Analytics & Optimization

Education:

Post Graduate Diploma in Sales Force Automation and CRM Analytics, Seneca College MA in Management of Organizations and Administration, Kyiv National Economic University named after Vadym Hetman BA in Management and Economics, Kyiv National Economic University named after Vadym Hetman Diploma in Mathematical and software maintenance of the automated troop management systems, Ivan Chernyakhovsky National Defense University of Ukraine

Who is who in BE department?

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Viktoria Shumkova

Viktoria Shumkova is a new Manager of short-term and mid-term courses in Business Education Department of KSE

https://www.facebook.com/victoria.shumkova

Attention

You are very welcome to share information about yourself and find information about other alumni and students. It may become useful for your business and personal life. Let's enjoy the power of networking and KSE MBA community!

Here

Dear Students and Alumni! Currently, we receive propositions for conducting events, lectures, etc. by various channels.

So, we decided to unify the procedure, make it more accessible and easy. If you have an idea and desire to conduct an event for the KSE MBA community, please fill out the form and we will contact you as soon as possible.

Fill out the form

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