Hi  ,

Soo, we're talking about Big Brother Naija today.

Surprised? Just hear me out. 

(To be clear, I'm not trying to persuade you to watch (or not to watch) the BBN show. Instead, I'm going to show you how you can grow your brand by taking a close look at Big Brother Naija).

BBN season 7 officially began a month ago, and as expected, the show has been on the trend tables since then. 

A thousand memes have been made, and people have chosen their favorite housemates. Of course, as the show progresses, there will be fiercer competition and even more drama. But no matter what the housemates do, the show will continue to sit nicely at the top of the trend tables.

Even the biggest BBN critics cannot deny that it manages to stay relevant year after year.

The BBN house currently consists of about 20 housemates (fake and real inclusive). Everyone on the show is there to put out their brand and gather some fans.

This means one thing -  the BBN house is a platform for brand owners and individuals to showcase themselves to the world strategically and grow their brand!

It offers housemates the opportunity for life-changing growth. The wise housemates know this and do all it takes to milk every drop of brand awareness they can get from the show.

Guess what? Social media is the big brother house of creatives. The "housemates" of social media are people like you who own and run personal or business brands.

The difference between social media and BBN is that with social media, there are millions of housemates, and anyone can play the game. And while BBN only has one winner, social media has a million winners, and you can be one of them. 

Now, I've got a challenge for you.

The BBN housemates have set out to give their best in the house for the next few months. As a "social media housemate," you must do the same.

Give yourself the same timeline. 75 days of putting in extra work and effort.

  if you're consistent with this, your growth will shock you.

So, before you post a screenshot or make a comment about BBN, put out your brand first. Challenge yourself and represent your brand as you've never done before. Try new social media platforms. Intensify your efforts on your old platforms and put out the right content.

Give your brand all it takes, and don't allow distractions.

You'll be better for it 😉.

Your fellow housemate,

Favour.

P.S If you plan to attempt this challenge, you can reach out to me by replying to this email. I can pair you with a like-minded person in the community to ensure you're consistent and accountable.

P.P.S If you are struggling to be productive, we just published an article on how you can escape from the trap of lack of productivity and get more done. 

Read it here:

If you have any questions, you can reach us by email at favour@thefavourphronesis or send us a DM via WhatsApp