Hi  ,

Have you ever thought about what it would be like to get bank alerts on your phone with income pouring into your account daily? 

I mean, without you doing much work?

I’m talking about real passive income. 

Well, have you?

I have, multiple times, and like many other people, I concluded that it was almost impossible until I saw someone do it. 

My mentor, Ajulu, wrote a book on NFTs last year, and since then, every single day, he keeps getting richer. 

Why?

Because people are buying the book every day. 

So, it got me thinking and researching, and that’s where I got the idea of leverage and building once, selling twice. 

See, it's great if you get a regular job or even a new freelance gig, but it’s all active income. 

I mean, you have to be present and working to keep earning. 

But by creating something that people can use, like software or digital content, you can be asleep, and they keep buying it from you. 

That’s leverage.

You must switch from always looking for new jobs and gigs to building something that can be sold multiple times. 

Here is an image from Jack Butcher that explains the concept of building once and selling twice:

I’m currently working on my first digital product, and in the coming weeks, I will share my thoughts and strategies on how I go about it with you.

Until then, here’s an assignment for you. 

Take some time to brainstorm on a problem that you can solve, and start building content around it. 

Okay, that sounds hard, so let me explain it.

How do you earn your income? What do people already pay you to do for them? 

Well, start talking about it online while also brainstorming how to create a product around it. 

In my subsequent emails, I will show you how I plan to start building a digital product from scratch.

See you soon, 

Favour. 

P.S I wrote an article about this concept last year; you can read it here:

If you have any questions, you can reach us by email at favour@thefavourphronesis or send us a DM via WhatsApp