Hi  ,

It's been a while. a little while🤩. Anyways, I trust that you're doing great.

Today, I want to talk about something so important, but most people severely underrate.

You’ve probably heard it being said that  "content is king," but what does that really mean?

Content, in the context of marketing, is anything that you produce for an audience to consume. 

When you define content like this, it makes it easier to understand that everyone creates content. 

Your WhatsApp status, your tweets, IG posts, those secret snaps you don’t want mummy to see 😉.

So, most people don’t actually have a problem with creating content; what they have a problem with is creating intentional content that serves a purpose and helps them. 

You see, when content is used properly, it becomes a tool that can get more people to pay attention to you, trust you, and even buy from you. 

In marketing speak, we call this the KLT factor.

Unfortunately, most people are building KLT factors for everyone but themselves. 

Think about it.

Today alone, you have posted countless memes from Twitter, uploaded football bants or K-drama videos, and all sorts of other content. 

Yet, not one of that content talks about you or what you do. 

You have marketed everybody’s brand but your own. 

Can you see why SAPA is your best friend now?

A mentor of mine has a saying that he loves so much. 

Best known will always beat best. That is, the person that people know will be regarded as the best.

I don’t care if you’re funnier than Sabinus, as long as you keep repositing his skits, he will keep buying new cars and Benz. And you? You’ll keep commenting “God when”

Okay, lemme reduce my voice and not break your table.

Most people are scared of creating content for two main reasons and that is FEAR and EGO. 

My mentor, Ajulu, wrote a powerful post some weeks back on how these two things are holding you back.

I can beg you, please, read those articles.

It will do you a world of good.

Your “neck-pressing” friend, 

Favour.

By the way, we had a Twitter Space yesterday, where I and Olamide Towobola, a top-rated freelancing coach taught on how to use cold emails to get freelance clients. 

You can get the recording here.

Do reply to this email and let me know if the neck-pressing was not too much.

If you have any questions, you can reach us by email at favour@thefavourphronesis or send us a DM via WhatsApp