GRATA Marketing Department Report 🌐

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GRATA Marketing Digest 4

July - October 2021 Report

Useful Materials

All Brochures

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Brand Book 2020 

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Presentations

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Logos

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Other

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Main marketing blocks Report


Mass Media

Dear colleagues, 


We are glad to announce that we have extended Mondaq subscription until October 2022. As you know Mondaq is an an international internet resource with a large audience (top management, owners, lawyers).

You can also check the July-September Report here →

In addition to this, we are on Global Law Experts for this year. This means we can publish our news, publications, and other press releases of GRATA International. 


Please note that we are accepting articles and client notes to publish them there during the year. If you have any materials, please send them to marketing@gratanet.com. 

MEDIA PLAN

July 2021 -
October 2021 → 

SEO

Website

  • Moved the main site improvements to the site menu, implemented the logic of generating URLs for the region pages;

  • Terms of reference for rewriting 25 pages of "Specializations and industries in Russia and Belarus" has been prepared - at the moment 17 articles have been written and sent for approval;

  • Also written and submitted for approval 15 text descriptions on the pages of services for Kazakhstan;

  • Agreed 3 text descriptions corresponding to the pages on the site;

  • Selected and configured sites for posting articles - 10 pcs.

  • TK prepared for copywriters to write 10 articles for buying links, at the moment the articles have been written and sent for approval;

  • As part of crowd marketing, 19 links were posted on thematic platforms and forums;

  • For 4 pages of publications, the full text of the article is published from pdf files;

Website analytics


July to October 2021

Visitors: 39 696 (INCREASED)
New users: 38 616 (INCREASED)
Sessions: 50 102 (INCREASED)
Duration of one session: 1 min 26 sec

Top pages:

1) https://gratanet.com/

2) https://gratanet.com/ru

3) https://gratanet.com/ru/specializations

4) https://gratanet.com/regions

5) https://gratanet.com/ru/about

6) https://gratanet.com/about

7) https://gratanet.com/specializations

8) https://gratanet.com/ru/regions/kazakhstan

9) https://gratanet.com/ru/contacts

10) https://gratanet.com/contacts

Autowebinars / video

Планируются автовебинары / видео по услугам

Налоговый департамент:

  • MLI;
  • Налоговый камеральный контроль и обжалование его результатов; 
  • Таможенный камеральный контроль и обжалование его результатов/СУР;
  • Индивидуальное декларирование;
  • Гугл НДС.

Департамент Банки&Финансы:

  • ГЧП в сфере здравоохранения в РК: правовые аспекты и основные проблемы;
  • Регулирование финансовых услуг в МФЦА: преимущества и недостатки;
  • Инвестиции в АПК РК: правовые аспекты.

Астана офис:

  • МФЦА - редомициляция;
  • Трудовое право

Events

July - October 2021

GRATA International online conferences data

Click the link to see the Calendar of GRATA's events 2021

Click the link to see the Calendar of Business Events 2021

Social Media


INSTAGRAM Engagement


FACEBOOK Engagement

Comparison of the performance of GRATA Page and posts with similar Pages on Facebook ↓ 


LINKEDIN


TWITTER


YOUTUBE

SEO Plans for October - December

  • Expansion of the structure: regional pages, their content and internal optimization (after the transfer of improvements and content);

  • Analysis of changes in website visibility and search traffic sources;

  • Selection of a list of keywords for new service pages (formation of a semantic core of 40 pages);

  • Optimization of the meta tags of the promoted pages of the site (in agreement with CL);

  • Preparation of technical specifications for a copywriter for writing text content (25 pages);

  • Analysis of site page indexes and the presence of uninformative (garbage) pages in Google and Yandex search results;

  • Control and maintenance of software modifications;

  • Exact study of problem pages of the site;

  • Monthly analysis of errors in search engine panels;

  • Selection and approval of donors based on competitor analysis;

  • Selection of sites for PR-publications - 10 pcs.; 

  • Selection of sites for placement of crowd links - 15 pcs.;

  • SERM - 15 reviews;

  • Coordination and implementation of content on landing pages;

  • Study of the issue: Yandex Directory and Google Business (2-3 representatives for each region separately).

Thank you for your attention!

Respectfully,

Marketing Department

www.gratanet.com
marketing@gratanet.com

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