After months of discussion -- and countless requests from our Gurus -- we're thrilled to announce that...

Swami's has partnered with Eliel

Our club has just entered into a 3-year agreement with Eliel Cycling, naming it as our exclusive supplier of custom cycling apparel and other cool sportswear!

What Does That Mean for You?

• Best of the Best. Eliel offers unparalleled quality. They build kits that they want to wear. The highest quality performance fabrics from Italy, premium threads and eco-friendly inks... all handcrafted in California. Eliel does it right from start to finish.  
  
  
• Familiar Fit.  Let's face it, Eliel is a brand that many, many Gurus already know and love. You also know that their laser-cut patterns are reliably sized so -- once you know your fit -- it's the same every time.
  
  
• Reliable Production. (Pinch me... I must be dreaming!) Eliel owns its factory and every aspect of production.  Manufacturing is done in North America so -- even during a pandemic -- products are delivered on time.
  
  
• More Club Styles. Swami’s is known for its distinctive brand, and we'll always have our annual core kit.  But cyclingwear should be fresh and fun, too! Thanks to Eliel's cool design sense, expansive catalog and fast production, we'll be able to offer more mid-season styles and options than ever before.
    
• Local Support. We’re neighbors! Located in Vista, Eliel is just a short ride away. They're always available for in-person customer service, and very soon will be supporting Swami’s by hosting local rides and activities at its spacious headquarters.

Welcome Back, Ryan!

Ryan Cady is the president of Eliel Cycling (and its triathlon brand, Wattie Ink).

Ryan honed his skills with Swami's from 1996 to 2000, before moving on to become a Cat 1 professional cyclist.

He continued to support the club, first through his Sorrento Valley bike shop CycleWorld, and later as the owner of SockGuy.

He's stoked to return to Swami's, this time as our official apparel sponsor.  Please welcome Ryan when you see him (flying by) on the road!

When Do I Order My New Kit?

As you read this, the artisans & artists at Eliel are designing our 2021 Swami's kits.  Our members-only club store will open in early December, meaning that you'll receive your new duds earlier than ever in the new year.  

Of course, we'll be sending more details in the coming weeks.

Meanwhile please follow Eliel on Instagram and Facebook.

 "There's no better sensation than being on top of your gear, making mountains feel like flat roads."

Cadel Evans, Tour de France Winner
& former World Champion

Quick Sprints

Former Guru Chris Horner. Former US pro cyclist, Swami's Guru and now NBC commentator Chris Horner recently launched his own Youtube channel.  As the only American winner of the Vuelta a España (which is now in its final week), he has some amazing insights on what's going on inside the peloton. Check it out!

Help Name It. A global eyewear company is launching a new line of smart sports glasses and has requested our help in selecting a brand name. Your input will remain completely anonymous.  Please take this 1-minute survey.  Thank you!

Exclusive Swami's Deals

Allen Sports Bike Racks
25% Off with your personal code

Back in September, you received an email with your personal coupon code.  

(If you lost it, email president@swamis.org and Ryan will resend it) 

Now's the perfect time to get that bike rack for your cycling adventures! One of our favorite racks in the Allen Sports lineup is the new Allen Sports 2-Bike Premier Hitch Rack.
 
Made of lightweight steel and aluminum, this rack installs quickly and is extremely secure.  It attaches firmly into the hitch with a secure locking system, tilts back for easy lift-gate access and folds up against the vehicle when not in use.