Monday, November 9, 2:00 pm PST THE WOW-EFFECT
OF RUSSIAN MOVIES’
MARKETING LOCALIZATION
During this round-table discussion, we will talk about how Russian film companies diversify promotional strategies for their movies entering foreign countries. The interests and needs of audiences vary across the world so Russian film companies and their international partners collaborate to select the most appropriate marketing solutions to appeal to the public in that specific region of interest. Russian industry professionals will share with you their stories of successful integration of Russian movies into the foreign markets. | 
