Company: Harley – Davidson
Quote: $HOG
ST: $36.75/ @ Market
Reason: Nice 5% scalp,Looking to free up capital for a busy week of earnings next week and a new swing idea. If you believe in the name long term nothing wrong with holding.
Short Interest:
Short Percent of Float | 9.19 % |
Short % Increase / Decrease | 1 % |
Description: Harley-Davidson, Inc. primarily manufactures and sells cruiser and touring motorcycles. The company operates in two segments, Motorcycles & Related Products, and Financial Services. The Motorcycles & Related Products segment designs, manufactures, and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. It offers motorcycle parts and accessories, such as replacement parts, and mechanical and cosmetic accessories; and general merchandise, including MotorClothes apparel and riding gear, as well as licenses the Harley-Davidson name and other trademarks. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
Analyst ratings: Stock Price Target HOG
High | $53.00 |
Median | $42.00 |
Low | $35.00 |
Average | $41.53 |
Current Price | $36.75 |
Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform | $52 → $45 |
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Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform | |
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Oct-04-18 | Reiterated | Wedbush | Neutral | $42 → $40 |
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Oct-02-18 | Initiated | Wolfe Research | Peer Perform | |
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Jul-25-18 | Reiterated | Stifel | Hold | $45 → $46 |
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Jun-07-18 | Reiterated | Wedbush | Neutral | $44 → $42 |
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Apr-13-18 | Reiterated | Stifel | Hold | $49 → $45 |
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Apr-11-18 | Reiterated | Wedbush | Neutral | $49 → $44 |
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Mar-29-18 | Upgrade | Longbow | Underperform → Neutral | |
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Mar-26-18 | Reiterated | Bernstein | Mkt Perform | $52 → $45 |
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Feb-06-18 | Reiterated | Citigroup | Buy | $57 → $55 |
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Hedge funds:
Funds creating new positions: | 59 | 15 |
Funds Adding to an existing position: | 143 | 14 |
Funds closing out their position: | 61 | 12 |
Funds reducing their position: | 160 | 15 |
News:
https://www.bloomberg.com/news/articles/2019-01-29/harley-profit-wiped-out-by-tariffs-as-sales-continue-slumping
https://www.nasdaq.com/article/harley-davidson-hog-reports-break-even-earnings-for-q4-cm1088858
https://www.cnbc.com/2019/01/29/harley-davidson-q4-2018-earnings.html
https://www.barrons.com/articles/harley-davidson-motorycle-sales-fall-faster-than-expected-51545319364
https://cleantechnica.com/2019/01/17/the-harley-davidson-electric-livewire-will-have-its-own-sound-a-perfect-riding-position/
