Direct links to WhatsApp chatbot flows In the “Bot Structure” tab, you can now create direct links to specific flows within your WhatsApp chatbot. These links open a WhatsApp chat with a pre-filled “Start” message (or any custom text you set) that users can send to launch your selected flow. This will help you instantly direct potential customers to relevant conversations and significantly increase your conversion rates. To give you an idea, your ad’s “Get a discount” button can lead to a flow where your chatbot offers a promo code for a certain product category and invites users to shop. You can also add variables and UTM tags to these links, including subscription source, campaign name, product category, and other relevant details. Once a user subscribes to your chatbot, this information is automatically saved to the “Audience” tab, empowering you to: - analyze the performance of different engagement channels;
- segment contacts based on tags and variables;
- personalize your future interactions.
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