Dynamic segmentation in Automation

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caleb

Caleb Smith

Product Marketer


β€œPreviously, SendPulse has only provided static segmentation features. You could select a segment from an existing mailing list (for instance, women who bought your course and live in a particular city).Β 

SendPulse's segmentation features just got smarter! Now a segment can include contacts from multiple mailing lists, adapt to user behavior in automated campaigns, and even be updated in real time.”

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What is dynamic segmentation?

Dynamic segmentation is a process of dividing your customer database into groups in real time. You set up the conditions once, and our system will automatically track selected events and add or delete eligible subscribers in your segment.

In particular, you can send automated replies to those who have just enrolled in your course or have already completed their training. As for more advanced use cases, you can filter users who have just subscribed to your chatbot and have not received your messages before.

Create a dynamic segment

What segmentation criteria can you use?

You can use almost any unique characteristic:

  • changes in variable values;
  • tags received in the email service or CRM system;
  • contacts added to flows;
  • received or opened automated emails;
  • contacts added to multiple mailing lists;
  • student completed several courses, etc.

What are the benefits of dynamic segmentation?

  • Adaptability: Automatically adjust customer segments based on new transactions or changes in user behavior.
  • Advanced segmentation options: Elevate your marketing strategy with comprehensive dynamic segmentation settings.
  • Increased efficiency: Single out unique customer groups with high conversion rates to enhance personalization.
  • Reduced churn: Offer well-timed, highly personalized content to reduce spam complaints and churn.
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Our support team is here for you 24/7 β€” ready to answer any questions about dynamic segmentation and help you start seeing results fast with the new feature.

Best regards, Caleb Smith
sendpulse.com

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