Hello!

We're reaching out to inform you of an upcoming pricing change from Meta — it will affect the WhatsApp Business Platform effective July 1, 2025.

What's changing: Currently, WhatsApp charges businesses based on conversations initiated within a 24-hour period. Starting July 1, Meta will move to a new model that charges businesses for every template message they deliver. Pricing will vary depending on the message category:

• Marketing templates: Promotional messages.
• Authentication templates: Verification codes and authentication messages.
• Utility templates: Transactional messages like confirmations and notifications.

Key takeaways:

• Utility templates sent within the 24-hour customer service window will not result in extra charges from Meta. Marketing and authentication templates will be charged, even when they are sent inside the 24-hour window.
• SendPulse will update its billing to match WhatsApp’s new per-message pricing model starting on July 1.
• No immediate action is needed on your part.

We encourage you to review your messaging strategies in anticipation of this change. To find out more, please check Meta's official pricing update here.

If you have any questions, you can contact our tech support team — we're in touch 24/7.