From gamification elements to AI avatars: key pop-up trends in 2025

New gamification options for your pop-ups

Caleb Smith

Product Marketer

«Pop-ups and their features are always improving, just like the digital market itself. 2025 brings exciting new trends to help marketers optimize pop-up performance and maintain a positive user experience.

What are these trends, and how can we make the most out of them? Let’s dive in.»

Trend #1. Gamification

Interactive features are relevant not only in game design.

Incorporating gamification elements into your pop-ups can help you:

boost engagement by turning website interactions into a fascinating experience;
increase customer loyalty by creating a positive emotional connection;
encourage your website visitors to interact with your pop-ups instead of simply closing them.

SendPulse allows you to create pop-ups with the “Spin-to-win,” Scratch card,” and “Dice“ elements that will help you distribute promo codes and collect user data more engagingly.

For instance, when interacting with a pop-up featuring the "Scratch card" element, users need to remove the scratch-off layer with a virtual coin to access your hidden message or code. Then, they will see a promo code and will be able to copy and apply it.

The “Spin-to-win” element encourages your audience to try to win an instant discount or other valuable offer. You can set any valuable prize as a gift, including discounts, free delivery, personal consultation, bonuses for the next purchase, and more.

The “Dice” element encourages users to roll a die and win a promo code in exchange for their contact information.

Learn how to create pop-ups with gamification elements in our knowledge base.

Trend #2. Video content

Information overload calls for new marketing solutions that encourage customers to take action. In 2025, pop-ups featuring short videos up to 15-30 seconds are predicted to be more effective simply because they are more engaging and build a stronger emotional connection.

Create pop-ups with video elements to:

invite visitors to your webinars;
share testimonials or recommendations;
showcase your products;
announce sales, promotions, and more.

You can also record videos with AI avatars to reduce time and effort. Adding a video to your pop-up is easy — simply paste a YouTube video link and select an orientation format and playback option.

Learn more about how to use the “Video” pop-up element in our knowledge base.

Check out the SendPulse Academy case study on AI avatar development for online courses to find practical tips on how to create pop-up videos using AI.

Trend #3. Omnichannel approach

The omnichannel approach helps deliver a cohesive customer experience across different communication channels. To implement it in your pop-ups, add elements that allow your website visitors to switch between your pop-ups and other customer contact channels seamlessly. For instance, users can subscribe to chatbots or email newsletters, sign up for courses, and pay for them by following your pop-up links.

To enhance customer experience, identify the key stages of your customers' journey and what pain points and requests they have. This will help you create pop-ups with the best offers and omnichannel connections and take your digital marketing strategy to the next level.

To sum up, pop-ups will remain an effective tool in 2025. So, don’t hesitate to tailor your digital marketing strategy to meet new market demands and turn your website visitors into loyal customers in the blink of an eye!

If you need help with setup or have any other questions, contact our tech support team — we're in touch 24/7.

Best regards, Caleb Smith

sendpulse.com

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