«This email will shed some light on how to enable subscription confirmation for your email capture pop-ups and expand your mailing list with engaged prospects.»

How double opt-in works

Double opt-in is an email subscription method that involves an extra confirmation step to verify each email address. This two-step method helps you reduce the number of invalid email addresses on your mailing list and prevent your messages from ending up in spam.

Here’s what the user journey looks like:

• A website visitor types their email address in the corresponding pop-up field and clicks "Subscribe."
• Then, they get a subscription confirmation email to the indicated email address.
• After confirmation, the contact gets added to the designated mailing list and starts receiving your newsletters.

This option will be useful for anyone who creates long-term communication strategies and prioritizes the quality of their mailing lists.

How to set up subscription confirmation for your pop-ups

Go to the “Pop-ups” section, create or select an existing project, and click “Create pop-up.” Then, select a template from the “Newsletter subscription” category, and customize its style, text, and target action, if necessary.

Once the pop-up is created, enable the "Confirm subscription"option.

Next, you can:

• Select a confirmation email from the list.
• Check the sender’s email address.
• Change the settings of the notification the user will receive after clicking "Subscribe."

To add a new confirmation email or edit an existing one, go to “Confirmation emails.” You can add the sender’s email address in the settings of each confirmation email.

If you need help with setup or have any other questions, contact our tech support team — we're in touch 24/7.