"Great news! You can now save your UTM tags to CRM contact card fields to analyze your ad campaigns’ performance and traffic sources’ conversion rate. This can help you find out more about your students and segment your audience to personalize your future interactions."

Transferring UTM tags when acquiring new students

A UTM tag is a parameter added to a link to track website traffic from its origin. For example, a course landing page link accessed from Google will have the following UTM tags: utm_source=google, utm_medium=organic.

There are two UTM tag storage conditions:

• Users need to go to your course landing page using a UTM tracking link.
• Users need to make payments or fill out a registration form on your course landing page.

To allow the system to recognize UTM tags and save them, you need to create contact card fields in your CRM system. To do this, add a field of the "String" type for each UTM tag in your contact settings.

Your UTM tags will be automatically saved every time a user visits your course landing page using a UTM link and then fills out a form or makes a payment.

Learn more about how to transfer UTM tags in our knowledge base.

Choosing an instructor to reply to a student's question

Change the default settings, choosing an instructor on whose behalf you want to publish the answer — this can help boost personalization and student involvement.

Your student will receive a reply from their selected instructor, and your instructors will see on whose behalf the reply was published: anonymously, on their own behalf, or on behalf of another instructor.

If you need help with setup or have any other questions, contact our tech support team — we're in touch 24/7.