A UTM tag is a parameter added to a link to track website traffic from its origin. For example, a course landing page link accessed from Google will have the following UTM tags: utm_source=google, utm_medium=organic. There are two UTM tag storage conditions: - Users need to go to your course landing page using a UTM tracking link.
- Users need to make payments or fill out a registration form on your course landing page.
To allow the system to recognize UTM tags and save them, you need to create contact card fields in your CRM system. To do this, add a field of the "String" type for each UTM tag in your contact settings. Your UTM tags will be automatically saved every time a user visits your course landing page using a UTM link and then fills out a form or makes a payment. Learn more about how to transfer UTM tags in our knowledge base. |