"When it comes to estimating your customers’ loyalty, you might not want to rely on your intuition alone. If you aim to get a full picture of how customers see your brand, that’s where data-driven methods should come in.

To measure your customers’ loyalty to your brand and be sure of the results, add a ready-made NPS survey widget to your website.

NPS (Net Promoter Score) is an index of customer loyalty to your brand measured with a single-question survey. We will give you a quick lowdown on how to determine your NPS to understand your business strengths and weaknesses, develop a growth strategy, or monitor your tactics’ effectiveness."

How to create an NPS survey widget

Go to the “Pop-ups” section, find or create a project, and click “Add pop-up.” Then, select a custom form template and start building your pop-up. Add an NPS survey field and customize your content.

Here’s what you can use in your NPS survey to allow users to rate you:

• stars;
• emoji;
• hearts;
• like/dislike;
• numbers from 1 to 3, from 1 to 5, or from 1 to 10.

You can choose your own emoji using which users will rate you.

To display a user’s rating in their mailing list or CRM contact card, select or add a new variable. You can also display your NPS survey when users click your launcher and configure display conditions.

How to analyze your NPS survey results

You will be able to track the following NPS survey stats:

• number of impressions;
• number of leads;
• clickthrough rate and number;
• form conversion and exit rate.

You can also filter your statistics by rating to see your clickthrough rate and number for each of the rating options.

If you need help with setup or have any other questions, contact our tech support team — we're in touch 24/7.